Creed

The story of House of Creed is a fascinating journey that began not in a perfumery, but in a London tailoring shop. Founded in 1760 by James Henry Creed, the brand spent its first century crafting exquisite equestrian garments and tailored clothing for the British and European aristocracy.

According to brand lore, their official pivot to fragrance happened in 1781, when King George III commissioned Royal English Leather so he could rest his chin on his gloved hand and inhale the rich scent. Attracted by the heart of the perfume world, the house relocated from London to Paris in 1854 under the patronage of Empress Eugénie, cementing its transition into luxury fragrance.